Summer Fridays, the Clean Beauty Brand

By Mercer Talley '28 & Eleonore Kim '28

The clean beauty brand, Summer Fridays, started by Lauren Ireland and Marianna Hewitt in 2018, has become all the rage for young children and adults this year. The co-founders first met almost a decade ago and noticed immediately that they had so much in common. They bonded over a shared astrological sign, the fact that they both were Midwest-turned-Cali girls, and a strong obsession with anything beauty or self-care related. After putting all of their products together, they quickly realized that they were missing simple, easy products for women that included less toxic ingredients. When making tutorials or sharing new products, they consistently got asked questions about the safety of the products they were using for their skin, and making their own brand was a way to know for sure that they were beneficial. This was how Summer Fridays started. Now, it is known as a quick, effective, and popular line of products that is sold at the famous beauty store, Sephora, found across 35 countries in 2,700 locations. They aim to find skincare that will improve and better your skin, confidence and simplicity by completing a form that can be found on their website. Sephora ships to all states across the US, including Hawaii, Alaska, and Puerto Rico and Summer Fridays ships internationally (with added shipping fees). Lauren and Marianna were able to use their social media followings that have a current combined total of one million three hundred thirty-five thousand people to help gain interest and awareness in their new brand.

Their first product was the Jet Lag Mask. It is known as the award-winning ultimate multi-tasking product for people with busy lives. It not only hydrates your face as a moisturizer, but can also be used as an eye and hand cream. Other products of theirs that have gained popularity this year are their Lip Butter Balms and Sheer Skin Tint. The Lip Butter Balm comes in 9 different shades, all with creative names that go along with the colors. The product is a silky, vegan lip balm that soothes and additionally hydrates your lips in seconds. Some of the more original flavors include vanilla, pink sugar, poppy, and cherry. Other more recently launched ones include sweet mint, iced coffee, and hot cocoa. It earned the Allure Best of Beauty Award for Best Lip Balm. Another popular product is the Sheer Skin Tint. It comes in twelve diverse, flexible shades for all different skin types. The weightless and buildable tint adds a sheer touch of color which helps to give your face a healthy and even-looking skin tone. It earned the Cosmopolitan 2024 Clean Beauty Award and R29 Beauty Innovator Award.

Sources:

• https://cew.org/people/marianna-hewitt/#:~:text=Summer%20Fridays&text=When%20the%20pair%20sized%20up,were%20putting%20on%20their%20skin.

• https://cew.org/beauty_news/why-influencer-created-summer-fridays-is-poised-for-success/#:~:text=The%20entrepreneurs%20took%20advantage%20of,the%20direction%20of%20the%20products.

• https://summerfridays.com/products/lip-butter-balm-brown-sugar?variant=39597235241037

• https://www.sephora.com/beauty/about-us#:~:text=A%20leader%20in%20prestige%20omni,a%20world%2Dclass%20ecommerce%20site.

• https://summerfridays.com/collections/best-sellers/products/sheer-skin-tint?variant=39670521757773

• https://summerfridays.com/pages/about