Kourtney Kardashian’s Entrepreneurship: Lemme Live

Hailey Popov
Oct 7, 2024
3 min read

By Hailey Popov '28, Avery Merse '28, & Ceci Hayduk '28

Kourtney Kardashian is one of the most famous names in American media. She started her rise to fame when her family starred in the reality show “Keeping Up With the Kardashians.” Since then she has been featured in many shows, and has been involved in the fashion industry since launching her own line of clothing, Pretty Little Thing in 2017. However, her journey of being an entrepreneur began in 2019 when she launched her lifestyle website called “Poosh”. Then, in 2022 she released her brand called Lemme, which immediately gained recognition and praise for its effects on women's health and bodies without using harmful ingredients. Kourtney Kardsahian’s goal with creating Lemme was to create supplements for women that generated results in a safe way. On the Lemme website she says, “After years of searching for the perfect supplement, I said 'lemme do it myself’. Why can’t nutrition be delicious, indulgent, and legit good for you?”. After Kourtney Kardashian had her first baby she became more aware of what she was putting in her body and in her child’s body. Kourtney has worked tirelessly with doctors and specialists to create the perfect supplements. She has tested the products on herself again and again until she has gotten it right. She has also won many awards for Lemme and was featured in the magazine “New Beauty” for her accomplishments.

Lemme has various products that help deal with struggles that women experience everyday, like energy, focus, sleep, bloating and more. The focus of Lemme is to provide helpful supplements with genuine results without the use of drugs. All of their products are natural, clinically-studied ingredients and botanical blends. Kourtney’s favorites of her products are lemme matcha, lemme chill, and lemme focus. Lemme matcha helps support cellular energy and energy metabolism, helps convert food into energy, and boosts energy to get you through your day. Lemme chill reduces stress and helps you feel more relaxed, supports healthy cortisol (stress hormone) levels, reduces stress-related food cravings, and promotes a sense of calm. Lemme focus helps you get through tasks faster, concentrate better and think more clearly. It also improves focus, concentration, and attention span. Kourtney’s products are all drug-free and non-habit forming.

Lemme was first launched in September 2022. It took Kourtney five years to develop lemme according to her instagram post and it is now worth 3.2 billion dollars. This was the goal for Kourtney's new company: “Over the last five years, I went on a mission to collaborate with doctors and scientists to create gummy vitamins and supplements that use clinically-backed ingredients and formulations that help you live your best life.” Lemme experienced a 25% monthly increase in sales since its launch and had 6 product sellouts across 3 products at the same time that the article sourced by Glossy, “Kourtney Kardashian Barkers Lemme makes its Target debut”, was written (January 5, 2024). Lemme’s most popular products include Lemme Purr and Lemme Burn, which are the best selling products, and Lemme Debloat as well as Lemme Chill, which are the Best of Beauty winners. Lastly, Lemme Purr is Gynecologist 2024 recommended. Target is the primary selling location for this brand because it is a place that many people already shop at. Overall, the growth of Lemme is highly due to Kourtney's prior fame and marketing on social media including Tiktok, Instagram and more. However, the brand itself has been a major success that has benefitted millions of women in the healthcare and lifestyle sectors.